Tadeu Figueiro
SVP, Head of Marketing and Digital Transformation
BB Americas Bank
Boasting more than two decades in the banking sector, Tadeu Figueiro has emerged as a visionary leader fostering innovation and guiding digital progress. As the Senior Vice President and Head of
Marketing & Digital Transformation at BB Americas Bank, he has been instrumental in delivering greater customer value and accelerating the institution’s expansion through strategic directives and insight into market dynamics. His tenure with Banco do Brasil / Insurance subsidiary, BB Seguros / BB Americas Bank (2000 – Present) is marked by his development of strategic marketing campaigns and initiatives that engage cultures, playing a considerable role in defining the BB brand’s identity. As the Executive
Manager for the Centro Cultural Banco do Brasil (CCBB) from 2009 to 2015 and resuming in 2020 to the last year, Figueiro implemented significant marketing strategies and sponsored various cultural endeavors, promoting cultural involvement with original projects. His profound experience in digital transformation and marketing expertise highlights his proficiency in spurring innovation and corporate development. His dedication to applying digital platforms to maximize customer satisfaction and business performance solidifies his valuable contribution to the A4L Community.